Customer Interactions

We believe you have the right to know the privacy policies of the sites you visit. We are committed to the security of all data and information that is transmitted to us through any medium (electronic submission, e-mail, phone, fax or regular mail), and the protection of your personally identifiable information.

Any information submitted as part of a quote request is retained for the exclusive use of Affinity Group Underwriters and/or our partner companies who provide services. We do not sell, trade, lease or rent any information obtained from this website or the quote request forms. Your personal information will only be shared with our insurance company partners when you make a formal application for insurance or to participate in a discount card program.

We use standard internet technology to detect the type of operating system, internet browser and e-mail client that anyone accessing the website is using. This allows us to notify the user of potential problems with our applications and certain operating system/internet browser combinations. Determining the e-mail client in use allows us to send communications that are compatible with the user's system.

If you have questions about our privacy policy, please contact Lori Mills at (804) 273-9797 or send an email to

Affinity Group Underwriters (AGU) is committed to a performance management policy of constantly striving to ensure that our relationships with customers and business partners are guided by five key principles:

  • Fairness – we will always treat customers and business partners fairly
  • Honesty – we will always be truthful and not mislead anyone about our products or services
  • Transparency – we will always fully disclose all pertinent facts and information
  • Respect – we will always demonstrate the utmost respect and courtesy in our dealings with others
  • Care – we will always be mindful of and act in the best interests, not only of ourselves, but of our customers and business partners as well.



We recognize that customers are people first and we resolve to interact with them on a person-to-person basis even when using electronic and telephonic communication.

It is our policy to fully comply with all applicable and relevant laws and regulations regarding customer service, disclosure, advertising standards, unfair, deceptive or misleading sales practices and the equitable treatment of customers. In addition, we will abide by rules and standards promulgated by our business partners as they may apply to us.

It is imperative at all times that we do everything possible to protect the privacy of our customers’ personal information whether stored electronically or on paper.

Management is committed to monitoring customer service and conducting ongoing training for current and new staff with regard to these principles and best customer services practices.

We are proud of our record. Since the founding of the company in 1997, AGU has never been fined, sued, censured or otherwise been the subject of any legal or regulatory action in respect of our dealings with customers. We resolve to do all that we can to continue that record.

Our goal is to be known as a company that delivers the highest standards of customer care. As an example, our motto is “we answer the phone.” During business hours, our customers can expect to talk to a person without having to first endure a series of impersonal telephone prompts.

If you have questions about our Customer Interaction Standards, please contact Lori Mills at (804) 273-9797 or send an email to